Headquarters:
7 Culdaff Place, Mount Roskill, Auckland 1041
Year founded:
2021
Number of employees:
10
Phone:
021 933 592
Email:
simi@kripa.co.nz
Website:
kripa.co.nz
LinkedIn:
linkedin.com/company/kripa-financial-solutions-limited
“We target wealth managers and RIAs that are looking for ways to differentiate in their offering and cater to a growing number of high-net-worth individuals looking for alternative investment vehicles such as private equity investment”
Kevin Collins
CEO and Founder
Read on
IB Top Brokerages
Award Winner
SHIELDED INSURANCE BROKERS
Award Winner
KRIPA FINANCIAL SOLUTIONS
Simi Sethu
Principal Financial Adviser/Director
Sethu Arjunan
Co-Founder/Director of Operations
Krishnapriya Yadav
Financial Adviser
Leadership
Simi Sethu is the visionary founder and principal financial adviser at Kripa Financial Solutions, bringing over 20 years of global experience across sales, banking and financial advisory. Her career began in the UAE, where she spent a decade with leading corporates, including Emirates and Travelport, specialising in customer service, B2B sales and client retention. Sethu is known for her ability to simplify complex financial concepts and build strong, trust-based relationships across diverse cultures. At Kripa, she leads with clarity, empathy and a client-first philosophy, guiding families and business owners toward confident financial and homeownership decisions.
Principal Financial Adviser/Director
Simi Sethu
Sethu Arjunan is the director of operations at Kripa Financial Solutions, bringing more than 30 years of global experience across operations management, administration, procurement, accounting and customer service. His career spans multiple industries and international markets, giving him a uniquely holistic understanding of business systems and client needs. At Kripa, Arjunan oversees operational excellence, compliance and service delivery, ensuring every client receives a seamless and transparent experience. His calm leadership, process-driven mindset and commitment to integrity form the backbone of Kripa’s trusted reputation. Arjunan’s dedication helps the team deliver consistent, high-quality outcomes for clients across New Zealand.
Co-Founder/Director of Operations
Sethu Arjunan
Krishnapriya Yadav is a mortgage adviser at Kripa Financial Solutions, bringing over a decade of experience in the finance sector across India, Europe and New Zealand. With five years dedicated specifically to New Zealand’s mortgage industry, she combines global perspective with deep local expertise. Her background includes lending, client advisory, and financial analysis, enabling her to guide clients confidently through the home-buying process. Known for her warm communication style and meticulous approach, Yadav supports first home buyers, families and investors with tailored lending solutions. Her commitment to clarity and client empowerment makes her a trusted adviser within the Kripa team.
Financial Adviser
Krishnapriya Yadav
SPECIAL REPORT
Home
Bio
Anu Muraleedharan
Financial Adviser
Anu Muraleedharan is an insurance adviser at Kripa Financial Solutions, with a career that began in 2014 at Indian Bank, where she served across multiple branches and regional offices as an assistant branch manager and loan officer. Her expertise spans personal, home and business lending, along with life and health insurance across various providers. Muraleedharan brings strong analytical skills, deep product knowledge and a client-centric approach to every interaction. At Kripa, she focuses on helping families protect what matters most through personalised insurance strategies. Her professionalism, empathy and clear communication make her a valued adviser to clients nationwide.
Financial Adviser
Anu Muraleedharan
Abi Cooke
Chief Marketing Officer
Abi Cooke is chief marketing officer at Squirrel, bringing extensive experience across marketing, digital strategy and financial services. Her career has spanned both London and New Zealand, working with major brands including UBS, ASB, ANZ, Westpac, Generate and Fisher Funds through leading agencies such as Affinity ID, Colenso and Krunch. With postgraduate qualifications in business and marketing, Cooke combines strategic thinking with strong industry expertise. She is recognised for her energy, creativity and leadership within the business. Outside work, she enjoys travelling, exploring new restaurants, staying active and spending time with her children, Josh and Siena.
Chief Marketing Officer
Abi Cooke
Kripa Financial Solutions is a trusted Auckland-based mortgage and insurance advisory firm committed to helping New Zealand families achieve long-term financial wellbeing and homeownership. Since 2021, it has supported clients through some of life’s most significant financial decisions with clarity, integrity and a personalised, culturally aware approach.
Guided by the principle “Your Trust is Our Priority,” Kripa delivers end-to-end advice across mortgages, refinancing, construction lending, personal and business lending and comprehensive insurance solutions. The firm partners with a wide network of reputable lenders and insurers, enabling tailored strategies that align with each client’s goals, circumstances and long-term aspirations.
Led by principal adviser Simi Sethu, who brings more than two decades of industry experience, Kripa has earned a reputation for its client-first service, transparent communication and strong advocacy throughout the lending and insurance process. The team’s community-focused ethos and deep understanding of diverse client needs have made Kripa a preferred choice for first home buyers, growing families and business owners across New Zealand.
Kripa Financial Solutions continues to empower Kiwis to build secure, confident futures – one home, one family, and one financial milestone at a time.
“[Automation] has resulted in productivity gains far greater than 80 percent and allowed our customers to grow their business by handling a greater number of clients, client portfolios, and assets under management”
Kevin Collins
CEO and Founder
Callan Wayne-Bowles
Group Head of Advisory
Colin Gardyne
Chief Technology Officer
Steven Sun
Financial Adviser
Sarah M Stewart
Associate Vice President,
Leasing and Call Centre Operations
Callan Wayne-Bowles is group head of advisory at Squirrel, bringing more than two decades of experience within the finance industry. He holds degrees in accountancy and commercial law from Victoria University and spent over ten years working for major banks before joining Squirrel. Known for his deep industry knowledge and trusted advice, Wayne-Bowles has built a strong reputation as a leading mortgage adviser in Wellington, reflected in his many repeat clients and referrals. Outside work, he enjoys fishing, snowboarding and playing golf whenever time allows. He is also recognised within the team as its most successful poker player.
Group Head of Advisory
Callan Wayne-Bowles
Colin Gardyne leads Squirrel’s growing team of developers as chief technology officer and is constantly focused on building innovative technology solutions for the business. After a busy day of coding and problem-solving, he enjoys relaxing by watching Liverpool matches or playing PlayStation with a Tuatara beer in hand after work.
Chief Technology Officer
Colin Gardyne
Steven Sun is an experienced financial adviser at Plaxo Mortgages, with over six years of expertise in delivering tailored lending solutions across a wide range of client needs. He brings a strong foundation in banking, having previously spent five years with ASB and Westpac, where he specialised in lending and team management. This dual perspective allows him to understand both internal bank processes and the practical needs of his clients.
Sun provides comprehensive services, including home lending, property investment lending, and development project finance. He also supports business owners with tailored business loan solutions. He delivers practical, well-aligned strategies and provides end-to-end support throughout the lending process to achieve consistent results.
Financial Adviser
Steven Sun
Greg McAweeney is an accomplished commercial leader with over 20 years of experience spanning digital strategy, customer experience, strategic marketing, brand building and B2C/B2B sales across financial services, telecommunications and insurance. He joined Helia in 2022 as chief commercial officer, where he leads growth strategy and drives key partnerships. Prior to Helia, McAweeney served as CCO at HCF and held senior sales and service roles at Rabobank across Ireland, Australia and New Zealand. He holds a Bachelor of Commerce and an MBA from University College Dublin and is a graduate of the Australian Institute of Company Directors (GAICD).
Chief Commercial Officer
Greg McAweeney